We believe in the power of optimizing relationships, and to do that effectively, we build a one-on-one conversation. It's a conversation that motivates customers to immediate action and delivers meaningful results to your bottom line. It's a power that allows us, as direct marketers to build stronger, deeper and more profitable relationships, while delivering a remarkable and measurable return on every marketing dollar spent.

Direct and Digital Marketing are the core competencies of BIG CHAIR MARKETING and the cornerstone of our services. We have years of in-depth experience developing and implementing direct and digital campaigns that successfully acquire, onboard new and retain existing customers.

Why? Because we understand that direct and digital marketing is all about results and measurable ROI. And we effectively apply this focus on business results to the art and science of developing communications that grab attention, differentiate, create unique value and generate return on your investment.

Competitive Advantage through Segmentation

The foundation of effective marketing is knowing the answers to the who, what, where and how about your customers. And knowing who is not a profitable customer is just as important as knowing who is.  That's targeting. Every customer is different. So how do you organize your marketing strategy? How do you make sure your targeting works? You organize your customers and potential customers into groups with similar needs, motivations, likes and dislikes, and behaviors. That's segmentation. Unless you market a product or service that is needed by absolutely everyone, you already use some form of customer segmentation - even if it's just based on instinct. But, there are more precise - and effective - solutions.  At BIG CHAIR MARKETING, we take segmentation to the next level, building an effective segmentation strategy to identify the best customer segments for your product or service.