BIG CHAIR MARKETING is totally committed to the goal of ensuring that your marketing dollars go further and work smarter. To meet this challenge, we manage communication channels in lock-step to meet business objectives. Rather than focus on the tactical implementation of a series of disparate, ad hoc marketing programs, BIG CHAIR MARKETING will develop a full spectrum of marketing initiatives based on the idea that "the whole is greater than the sum of the parts".

With expertise in Direct and Digital Marketing, BIG CHAIR MARKETING leverages the strengths of each discipline to deliver consistent, cohesive programs to your target audiences. The following are examples of the types of issues our team will address on your behalf:

• Is your website just a billboard or an integral part of the marketing mix?
• Are you reaching your audience using the right channel, at the right time with the right message?
• Are you spending money on the right segments within your target market?
• Is your database working for you or are you working for it?
• Are your email communications nothing more than digital mail pieces?